Search Archives

line.jpg

line.jpg

line.jpg

Powered by Squarespace
Login
« 342. Audi A6 Ad - Exported from Portland? | Main | 340. Ad Trends #1: Phone Print. »
Friday
May272011

341. InFocus Worst Powerpoint Slide Promotion.

image courtesy of infocusInFocus, a leading maker of projectors, displays and other presentation equipment recently ran a promotion looking for the world's worst Powerpoint slides called, What Not to Present. I think this is a brilliant example of a promotion that fits a companies brand while not taking itself too seriously. Sure, they could have run a 'best Powerpoint slide' competition, but where's the fun in that?

These are the types of assignments that an agency (or in-house creative department) do on a regular basis that usually don't get much love from the outside world. These are also the types of promotions that thousands of companies do three or four times a year but are usually mediocre at best. So this one deserves a bit of credit. Sure, this isn't executed in a way that would appeal to many creative award shows but it's simple, smart and humorous - all good things in our view. Yes, they could have had a lot more fun promoting this contest (and that might have been enough to give it more creative heft), but the idea is pretty fun at its core. (I'd love to run a worst slide in advertising contest! I'm pretty sure we have some whoppers out there.) Here are a few examples of the contest submissions with more at the link above.

Uh, Makes Sense to Me:

Contest Winner: It's Good to Set Clear Goals:

Just Because You Can, Doesn't Mean You Should:

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (9)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Well. This is really cool and useful stuff on slides making. The thing is rushy and overfilled slides spoil the taste of presenation. Nice stuff it is,
  • Response
    Response: Masker Kefir
  • Response
    This contest seems to be really fun. The slides you have shown are pretty much weird and worst. I wish I could take part in this project to show my own worst power point skills.
  • Response
    Response: porjector
  • Response
    Response: offee grinder
  • Response
  • Response
  • Response
  • Response
    Response: star

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.