341. InFocus Worst Powerpoint Slide Promotion.
May 27, 2011 at 12:45PM
jj

image courtesy of infocusInFocus, a leading maker of projectors, displays and other presentation equipment recently ran a promotion looking for the world's worst Powerpoint slides called, What Not to Present. I think this is a brilliant example of a promotion that fits a companies brand while not taking itself too seriously. Sure, they could have run a 'best Powerpoint slide' competition, but where's the fun in that?

These are the types of assignments that an agency (or in-house creative department) do on a regular basis that usually don't get much love from the outside world. These are also the types of promotions that thousands of companies do three or four times a year but are usually mediocre at best. So this one deserves a bit of credit. Sure, this isn't executed in a way that would appeal to many creative award shows but it's simple, smart and humorous - all good things in our view. Yes, they could have had a lot more fun promoting this contest (and that might have been enough to give it more creative heft), but the idea is pretty fun at its core. (I'd love to run a worst slide in advertising contest! I'm pretty sure we have some whoppers out there.) Here are a few examples of the contest submissions with more at the link above.

Uh, Makes Sense to Me:

Contest Winner: It's Good to Set Clear Goals:

Just Because You Can, Doesn't Mean You Should:

Article originally appeared on Graphicology (http://www.graphicology.com/).
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