342. Audi A6 Ad - Exported from Portland?
Jun 2, 2011 at 11:55AM

Not much to say here, except that some German ad agency has a lot of 'splainin to do. Re-watch the Chrysler 200 Eminem spot from last year's Super Bowl; then take a peek at the most recent Audi A6 spot. Anything seem a bit peculiar to you? According to Autoblog, "The Detroit Free Press reports that Eight Mile Style, Eminem's song licensing company, is suing Audi for this German ad for the A6 Avant that is said to use an unauthorized interpretation of "Lose Yourself" from the Eight Mile movie soundtrack."

But it's not just about the music. Ripping the soundtrack, cinematography, content AND storyboard from a single spot seems to be reckless to me. (And the result shows the difference between good creative and bad.) Small differences actually make big differences. Sure, parody is fine and can be funny - but this is straight up plagiarism.

I do think it would be fun to keep duplicating the spot, one version after the other—in much the same way that a key is copied—until the original reference is no longer recognizeable. Of course, that might have rendered a much more interesting advertisement.

Chrysler 200 Super Bowl Spot:

Audi A6 Imported from Berlin?

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