346. Ad of the Week: Weetabix - Big Day.
Jul 18, 2011 at 11:42AM

I'm a big fan of Weetabix. Well, not the original flavor, but the ones with the chocolate bits in them. Good stuff though quite difficult to find here in The States. Anyway, BBH just launched this spot, Big Day, and is a good example of how to do nice, solid, traditional storytelling. There's nothing fancy about the spot, it just gives you a good reason to properly fuel up in the morning. Everybody has a different reason to get the right start to their otherwise tough day, right down to the kid. Charming, in the usual British manner.

Weetabix Big Day:

(I go this via The Drum. They were all over it.)

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