Search Archives

line.jpg

line.jpg

line.jpg

Powered by Squarespace
Login
« 349. Ad of the Week: Gap's Behind the Scenes. | Main | 347. Branding Is In The Details. »
Saturday
Jul302011

348. Matchbooks - A Poweful Advertising Medium. 

I love this vintage catalog for ordering custom-printed matchbooks. I found this little gem a bit further below the embroidery typography book that Imprint linked to earlier in the week, and I'm glad I kept scrolling. Sure, like the straw post below, it's a small thing the matchbook, but this piece harkens back to a simple time. A time when matchbooks were a "powerful, result-producing advertising medium." Ker-pow. That's not just a matchbook in your pocket, it's a piece of strategically-defined communication. Respect.

If you wanted to customize your matchbook - you were certainly in luck. The catalog is crammed full of options, from stipple ink stock art to printing on the actual matches. Inside printing, matchheads, stems and striking surfaces could also be tweaked to your individual tastes and to tell your 'convincing story'. The supplier even had a skilled Art Department should you find all the normal, pre-packaged options to be unsuited for your marketing needs. (Can you imagine working at a matchbook art department?) They would have created a unique and distinctive cover for you, which might have included: dynamic layouts, specialized lettering (?), beautiful color schemes, and eye-catching illustrations. Imagine the possibilities!

I have to admit, I'm pretty fond of this wood-grain design:

You Can't Beat This: Matchless Games!

Perhaps my favorite option is the Super King Size 240's. Your business surely meant business if you were passing these monsters out. 

And remember, matchbook advertising doesn't cost. It pays. Dot. Dot. Dot.

Download the whole cataglog via Public Collectors, which is itself a pretty cool deal. They exist to make some collections that would ordinarily be lost, available to the public. "Public Collectors is founded upon the concern that there are many types of cultural artifacts that public libraries, museums and other institutions and archives either do not collect or do not make freely accessible. Public Collectors asks individuals that have had the luxury to amass, organize, and inventory these materials to help reverse this lack by making their collections public." Cool, eh? You can find them on Tumblr too.

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (13)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: a forever recovery
    click here for greatest information on alcoholism causes around
  • Response
    Response: seo marketing
    The top quality seo españa anywhere
  • Response
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    Response: Hiding a Tattoo
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    Response: senuke
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    It was very helpful blog to my education and to my future development. The education is providing more information to my college life and these all useful at assignment writins.
  • Response
    Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
  • Response
    Response: makeup brushes
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    Response: Accountants
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response
    Response: Accountants
    348. Matchbooks - A Poweful Advertising Medium. - Graphicology Blog - Graphicology
  • Response

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.