Seldom do I do book reviews and even more rare than that is reviewing a book that has yet to be published. However, this is one that you should probably check out no matter if you are a fledgling student in the business or running one of the biggest and best independent agencies in the world. The Art of the Pitch, by VCU Brandcenter professor Peter Coughter, promises to be quite helpful when it comes to selling your ideas and winning business. Known for his presentation and communication skills, Peter has taught countless students and agencies on how to own that process and get better results. After all, if you come up with great ideas but they are never actually adopted by your clients, what good are they?
Not convinced? Here's what Dan Wieden has to say, "What you'll love about this work is the total freshness it brings to presentations. From the very first chapter, Coughter redefines the challenge, resets the approach and shares invaluable tales from the front lines that will make you ache for a chance to get back in the game."
The book comes out in hardcover and electronic (Kindle) format on January 3rd, but you can pre-order either format here right now.
You may recall—if you've been reading Graphicology for awhile—that Peter had participated in our little series on presenting, The Art of Presenting. (Holy smokes - I just realized this was in 2007. Man, time flies.) The Q & A is definitely one of my favorites and is filled with his general perspective on how to present like a champ. It reads more like a little teaser for all the good stuff the book will no doubt expand upon. Peter has generously shared his talents for years now, and it only makes sense that he begins to do so on a much larger scale. Personally, I can't wait for this book to come out and see how many things I can use to tweak my own presentation skills.
When you do buy the book, why not share your thoughts here?