Entries from August 1, 2007 - September 1, 2007
117. Timberland & Carhartt. A Tale of Two Brands.
Both of these companies have been making quality, blue-collar 'work' clothes for many years - Carhartt for over 115 years and Timberland for over 55 years. This outdoor gear has been the foundation and backbone for both companies, their profits, their personality and their brands throughout this time. Though not exactly the same brand; Timberland leans more towards an outdoor (camping) lifestyle and Carhartt more towards the cowboy ethic; they are very similar in that they have always been perceived as a supplier of long-lasting, well-made gear worthy of all the demands of manual labor and the great outdoors. Similarly, both brands have recently (using this term very loosely, and with perspective to both company's histories) had the good fortune of gaining a new demographic that was quite different than their core customers.
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116. More on Clearview.
Updated on Aug 14, 2007 at 08:45AM by
Jason
As several of the major blogs have reported today, this past week's New York Times Magazine has a great article, The Road to Clarity, about a 'new' typeface that will be used more and more on Federal Highway Signs. I thought I would try to post a more comprehensive set of links around this subject as is Graphicology's style.
115. Ad of the Week: Hondamentalism.
This campaign comes from the Wieden & Kennedy office from across the pond, for their client Honda. The print manages at once to be both an homage to old school layouts and an example of modern design while introducing their new campaign.
114. Liebe Athletic Lettering.
I'm not sure how this slipped past my attention, but Espn.com's Page 2's Paul Lukas' Uni-Watch (got that?) has an awesome article about the company that produces a lot of the lettering for the big uniform manufacturers; Liebe Athletic Lettering. They've been doing this stuff since 1923 and their past has some of the same endearing craft qualities as that of letterpress – most of the work is still done by hand. Though this falls between the cracks of design and typography, it's still definitely worth a look, especially the images of the old castings and the video tour.
113. D&AD Success.
Congrats go out to three teams from a class that I taught at the Miami Ad School (San Francisco branch) for their success at this year's D&AD show. They worked hard (and on a completely unrealistic timeline) and deserve the recognition. Soak it in - recognition doesn't come often enough in this business.Niklas Hertzberg and Samuel Moore were awarded a commendation (third place) for their 'Red and Black' work on the Capital One direct mail brief. This was an ethical take on the increasing levels of consumer debt. James Beikmohamadi and Jake Blumenau were awarded a Pencil for their 'Eulogy' solution to the same brief. (This was an invitation to actually bury your old high-interest rate card.) A third team of Bryan Denman and Jess Davis were also awarded a commendation for their copy solution 'Notes' to the Lonely Planet brief. This creative featured the notes of the popular travel guide authors as they explored a particular country. If you are looking to hire young ADs/CWs - all of these guys are solid individuals with talent. Of course, not all have graduated yet.
Jason
I forgot to mention that both Sam and Niklas are copywriters. Needless to say two writers winning an award from D&AD is quite an impressive feat.