Entries from December 1, 2007 - January 1, 2008
139. Ad of the Week: The Lost Hitchcock Film?
Spanish champagne/wine maker, Freixenet has teamed up with director Martin Scorsese (and I believe JWT Spain) to shoot what is basically a nine-minute long commercial for their champagne - at least that's what I think it is - I'm not an expert on such beverages. This branded entertainment resides inside a fake documentary about a recently discovered screenplay fragment of a never-shot Hitchcock film, The Key to Reserva. (Got that?) The plot revolves loosely around a bottle of champagne and the decision of Scorcese to shoot this screenplay in the way that Hitchcock would have wanted. You can view the 'short film' here. Yes, it's a little contrived. No, it's nothing groundbreaking per se. It's just well done and worth a look. Sometimes, that's enough.
Jason
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138. How to Think Like a Great Graphic Designer.
I was very excited to read Debbie Millman’s new book, How to Think Like a Great Graphic Designer. Not necessarily because she has contributed to our Art of Presentation series. And not because she was kind enough to send me an invite to the book release party either. (Even though I couldn’t make it, thanks Debbie!) I was anxious because I’ve been a big fan of her podcast, Design Matters, and knew that the book would not disappoint. But first, I had to get past that title.
137. Mexico, Forging the character.
I didn't go, but apparently at TypeCon 2007 there was a presentation given concerning Mexico and typography: Mexico, Forging the Character. The presentation was given by: Garone Marina, Loaiza Isaías, Martínez Meave Gabriel, Vazquez Leonardo; and the typefaces used in the slides are: Darka, Integra, Mexica & Proteo. It's not all about particular typefaces, page to the back and you'll see lots of interesting type information as it relates to our southern neighbor. I wish I could have been there for this. That's about all that I know, except that some of these rock. Check them out here. My favs include: Luchita Payol by Enrique Ollervides (pictured above) and Kukulkan by Raul García Plancarte. Who says you can't do a powerpoint that even looks good sitting still?!?